Lyca Productions has reached astonishing new heights in overseas distribution with the global release of Ponniyin Selvan – Part 2.
Releasing Tamil films on an international scale is generally no mean feat. It requires meticulous planning, expert coordination, and flawless execution. We at Lyca Productions have been in the film distribution business for many years, but PS-2’s overseas release was truly special as we decided to approach it in an entirely new way this time
PS-2 was released across the Far East, Middle East, US, Canada, Australia, NZ, UK, Europe, Singapore, Malaysia, and Sri Lanka marking a milestone and making this worldwide launch a massive achievement for a Tamil film. Our worldwide promotions included an unforgettable promotional screening event in Dubai’s massive indoor ice rink, marking a first for Tamil cinema. It was truly an unforgettable experience!
Additionally, PS-2 also achieved the landmark of being the first South Indian film released in 4DX format, enhancing the viewing experience for Indian cinema audiences with motion seats and special effects. With this tremendous success, we continue to open bigger doors for Tamil films internationally. The best is yet to come!