From Passion to Building a Legacy: Lyca Productions Journey

Tamil cinema has traditionally revolved around leading actors and directors. It has mostly been Superstars and Star Directors who have dominated the spotlight. While their fame rises and falls, production houses have a rare opportunity to build an enduring legacy.

Only a select few, like AVM Productions and Gemini Circuits, have cemented their status over decades. But in recent times, with their presence having waned, it has left a void for a new house to emerge and build a reputed name in every household of Tamil Nadu.

Lyca Productions is one such banner that was born from a place of pure passion for Tamil cinema. Founded by ardent cinema enthusiast Subaskaran Allirajah, our Chairman was deeply devoted to bringing exceptional stories and breaking prevailing industry formulas.

This founding drive and passion saw us back films that earned the status of classics among audiences. By combining technological innovation with cultural authenticity, we were on a mission to uplift Tamil cinema to new heights. We’re also proud to claim that we were the first ones to introduce ultra-modern screening formats like 4DX, EPIQ to enhance the viewing experience for Tamil audiences. And through each film being released, we steadily etched our name into the heritage of every Tamil household.

Today, having filled the void left by our veteran predecessors, we’ve carved our own place to stand confidently amongst the industry’s most enduring names. Yet our passion burns stronger, always seeking ways to raise the bar of artistic excellence and innovation. Our vision is to build Lyca into a world-class studio on the level of major Hollywood banners like Paramount, Disney, and Warner Bros., one that sets a global platform for Indian cinema. Our goal doesn’t end with becoming giants of Tamil cinema, but ambassadors introducing the power of Indian storytelling to the world stage where we’re open to collaborating with reputed Hollywood studios.

On this journey, we also learned how absolute passion for cinema can alone transform into commercial success over time. Our story continues as we breathe new life into Tamil cinema with each new release.